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Earth Day 1970-2020

42mm solar powered watch crafted from sustainable materials

50 years ago, millions of like-minded, environmentally conscious people came together and gave a voice to the emerging public consciousness about the state of our planet. What started as an event to raise awareness about air and water pollution has evolved into a global movement that has changed the way we as a society think about and take care of our planet.

We’re celebrating the endurance and evolution of the eco-conscious movement with a Limited Edition commemorative Earth Day watch. Inspired by the vintage pins worn at the first event, our hope is to inspire you all to remember that every day is earth day.

Each individually numbered watch features a vintage 1970 Earth Day celebration graphic on the commemorative case back, a yellow case molded from castor oil based bio-material, a 22mm navy and white rPet strap with a quote from the very first Earth Day celebration in 1970 and vintage Earth Day emblem patch.

Solar watch movement continually charges in both natural and artificial light and boasts a battery life of 4-6 months when fully charged.

We love our planet! Our sustainable packaging is made from 100% recycled paper + non-toxic inks. As a 1% For the Planet Partner, we're committed to donating 1% of all our sales to select environmental non-profits.

• Solar powered movement
• rPet fabric strap, 22mm
• 5 ATM
• Hardened mineral crystal lens


Good planets are hard to find and we’re determined to do our part to take care of this one. So we set out to create an eco-friendly watch brand that puts our planet and the people who live on it, at the forefront of our promise. Our watches are timeless, fun, durable, crafted from sustainable materials, and intended to inspire people to get outside and get their adventure on. We only have one life, let’s make the most of it.


All of our watches are solar powered and continually charge in natural and artificial light... think sunlight, moonlight, flashlight, candlelight... you name it, our watches charge in it. And when fully charged, our watches boast a 4-6 month power supply. This means you don't have to replace a battery every few months, which frees up landfills and eliminates toxic materials from production.


Our watch cases are crafted from castor oil-based bio-plastic (no petroleum here, folks!) or 85% recycled stainless steel, which means it's better for you and better for the planet.


Every year, more than 22 billion water bottles wind up in landfills. By crafting our rPet watch straps from recycled plastic bottles, we're diverting them from the landfill and giving them a sleek new life of adventure with you.

As a 1% for the Planet Partner, we're committed to donating 1% of all our sales to environmental causes.

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