OUR STORY SO FAR
We work hard, but live for the weekends. We travel light and often because we are drawn to the majestic beauty of the outdoors and see it as an endless source of inspiration. It was this simple idea that lead to the creation of One Eleven, a place for like-minded individuals to come together and share their love of being outside.
To start, we chose the northern arrow as our logo. On every map this symbol signifies direction, thereby setting orientation from where you are to where you want to go. For our name we looked to global coordinates. Degrees of latitude are parallel, so the distance between each degree, 111 kilometers, remains constant. It is the combination of having a consistent message and product direction that form the foundation of One Eleven.
The heart of every One Eleven solar watch starts with a high quality, solar powered movement that continually charges in both natural and artificial light. This eliminates the need to replace your battery, reducing the toxic waste that goes back into our planet. We feel that this is a first step in the right direction as we begin our sustainable journey. Be on the lookout for new product drops, sustainable milestones, and the new places that inspire us along the way.
Thanks for reading our story. We invite you to share your adventures with us and follow along as we take ours.
OUR SUSTAINABLE JOURNEY
We’re never going to be perfect, but we’ll always be transparent about how we design and do business. Today, we use recycled packaging and solar driven movements in all of our watches. Tomorrow? We’re not sure yet, but innovations are in the works. We’ll keep you updated with the latest ways we’re working to leave the world better than we found it.