Posted on June 10 2019
Here at One Eleven, we’re all about having fun, doing good, and enjoying life outside. Work hard, play hard, are we right? So when we were approached about collaborating with one of our favorite outdoor brands, Slowtide, for a limited edition, one-of-a-kind box set, we were all in.
Slowtide is the undeniable expert in the art of drying off with their quick-drying towel that is not only functional but also exciting and sustainable. They took the towel industry, a category that was otherwise mundane and decided there was an opportunity to blend design and functionality. Towels became canvases for art and a way to express their love of the outdoors - a passion we share here at One Eleven. Fueled by our mutual love of travel, exploring, and doing our best to protect our planet, we have come together to offer our consumers a one-of-a-kind fusion of design and functionality. Slowtide’s quick-drying, 100% recycled travel towel and One Eleven’s Limited Edition solar-powered SW1 watch with a custom Slowtide designed strap are the perfect companions for life’s greatest adventure - on and off the grid.
To kick off our partnership, we hit the road with some of our favorite #timetravelers and headed off to Japan in an attempt to capture some awesome content that showcases our collab products in their natural element. The team sought out locations that embraced all we stand for as a brand and partnership - urban, fun, vibrant areas that inspired creativity and self-expression for our time travelers. The team included surfer/skateboarder/model Evan Mock, pro skier (and snowboarder!) Sean Pettit, and snowboarder/outdoor influencer Caley Vanular.
Their first stop (and one of our all-time favorite spots in Japan) was urban hotspot for the younger generation Shibuya, Tokyo, where they explored artisan shops, tracked down neighborhood skate parks, and sampled the local fare… A LOT… because, let’s be honest, authentic japanese ramen is always a good thing.
Next stop was Mt. Hakone. Famous for its hot springs, natural beauty and the view across Lake Ashinoko of nearby Mount Fuji, Hakone is one of the most popular destinations for Japanese and international tourists looking for a break from the hustle and bustle of Tokyo.
From there, they made their way their way to Fujikawa, a picturesque and well-known little surf town with great waves and even better food. All in all, the trip was a massive success. Our team explored and experienced all aspects of the Japanese culture, recharged outside, and captured some amazing and unique content that we’re excited to share with our fans.