Posted on January 06 2020
When your brand name can easily be translated to a date (ahem, 1/11), it only makes sense to celebrate your mission and do something big on that day. Enter 111 Day, a day that is all about celebrating who we are as a brand, what we stand for, and what we want to inspire you all to do. This is why, on January 11th, 2020, we're unplugging completely (yes, website, social media, and all), getting outside and recharging our minds, bodies, souls... and watches. Our website and social media accounts will go dark that day, so you won't be able to buy any 111 products or know exactly what we're up to, but we promise to share stories the following day. But most of all, we hope you all will join us in celebrating 111 Day by disconnecting from the internet (IG too!), recharging by doing what you love, and sharing your 111 Day adventures starting 1/12 with the hashtags #111Day #unplugtorecharge. And just a little heads up, anyone who participates and tags us in their adventures will get some free 111 swag!
Can't beat that! We only have one life, let’s make the most of it. #111Day #unplugtorecharge